- Amazon launches global shipping into China (from Amazon global stores) starting Singles Day: Amazon is planning an interesting move in China that could shift the balance somewhat starting with its Singles Day sale this year: global shipping. To be clear, this doesn’t mean you can buy goods off of Amazon China from anywhere in the world. Rather, it means that Chinese consumers will be able to shop on Amazon’s US, German, Spanish, French, and Italian stores and have whatever they order shipped directly to China. Amazon China is also launching an “international shopping” feature that should make it more convenient for Chinese customers to shop for goods they want from foreign Amazon shops. Moreover, the shipping may not take as long as you’d expect; Amazon China has arranged partnerships with EMS, UPS, and other global shipping companies that should bring international orders to Chinese doorsteps faster than ever. The new partnerships promise to help customers get their orders through customs quickly, and some items may arrive within three days of being ordered. Sure, that’s nothing compared to the speed of shipping within China, but for an international order, three days is very fast.
- LinkedIn positive earnings surprise (Q3 revenue $568M, 45% Y/Y, net loss $4.3M) on real momentum in China; no updated user stats: Interestingly, each of the company's three divisions grew at the same rate (~45%). Talent Solutions – otherwise known as the company’s recruitment products and services — continues to be the company’s biggest earner, now accounting for 61% of all revenues. Marketing Solutions – the company’s advertising products — is a steady 19% of revenues. Premium Subscriptions – the paid subscriptions to have access to more LinkedIn features — is 20% of total revenue, same as a year ago. The U.S. is 60 percent of all revenues, at $343 million, and while LinkedIn is pushing harder into markets like China, it’s pulling in $225 million at the moment.
- Groupon also had a positive earnings report (Q3 revenue $757M, 27% Y/Y, net loss $21M); firm is hanging in there tenaciously with many new products: Groupon managed to best expectations, but not by a margin that investors found too compelling. The company is up 1% in after-hours trading. Groupon in the last quarter has been continuing its efforts to build out its product portfolio and continue developing its services in a bid to boost its traffic and offset any declines that it may see in daily deals. That has included the launch of individual business pages to rival those of Yelp, a shopping loyalty and couponing app called Snap, and a more flexible model for how it lets businesses list deals based on specific times of day to improve footfall. It’s slowly making some progress on these fronts. The company says that 100 million people have now downloaded its mobile apps globally.
- Facebook Audience Targeting could be changing politics just like it is changing the news business: Modern political campaigns home in on their key voters with drone-like precision, down to the smallest niche — like Prius-driving single women in Northern Virginia who care about energy issues. They compile hundreds of pieces of data on individuals, from party registration to pet ownership to favorite TV shows. Some platforms are now tailoring their offerings to meet the campaigns wherever they are. Facebook, for instance, at its most basic level allows campaigns to focus their message on a particular ZIP code or gender, or even a group of voters that “likes” a certain set of Facebook pages — maybe MSNBC’s Rachel Maddow and The Nation, or Fox News’s Sean Hannity and Guns & Ammo magazine. At a more sophisticated level, a campaign can upload its entire voter file to Facebook, and work with one of the site’s data partners to reach only its targets with messages designed specifically for them.