- Xiaomi is moving user data out of China - possibly in response to security concerns, including some from the Indian Air Force: User data for those based outside of China is being moved to servers operated by Amazon.com in California and Singapore, Xiaomi Vice President Hugo Barra wrote today on his Google+ page. All shopping data for international users is expected to be moved out of Beijing by the end of the month, while profiles, text messages and other services should be completed by the end of the year, Barra wrote. In August, security firm F-Secure alleged that Xiaomi's devices were collecting and transmitting personal data to Beijing. The Indian Air Force made similar accusations, according to a report from the New Indian Express newspaper. Apart from privacy, Barra also said the moving data to overseas servers has significantly boosted speed in markets such as Singapore, India and Malaysia. Xiaomi is targeting India and Brazil as its next big markets. This, while Apple CEO Tim Cook met with Chinese Vice Premier Ma Kai to discuss protecting user data two days after a report that (possibly Chinese-backed) hackers targeted its iCloud services.
- Offline Retailers should use smart programmatic strategies to make in-store purchases more competive to 'showroomers' consumers visit stores to see products in person, only to turn around and purchase those products at better prices online from other sellers. That's the recommendation of a study - see the image below for how this would work.
- Tumblr's 4 means of monetizing traffic:On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015. In our series this week, we learned that the social platform's millennial-leaning user base has grown 33 percent since Mayer and her team purchased it for $1.1 billion. This revenue is achieved via four main ad products:
- Sponsored Posts: Tumblr charges a cost-per-engagement (CPE) rate for Sponsored Posts, an offering for Web and mobile marketers that includes Yahoo.com properties in addition to Tumblr's. ("Engagements" entail likes, reblogs, clicks, etc.)Targeting options entail gender, location and interests.
- Trending Blogs: Brands pay for every follower picked up on the social platform when it comes to the mobile- and Tumblr-only Trending Blogs.
- Sponsored Radar: Two-year-old Sponsored Radar ads are Web- and Tumblr-only, while entailing a cost-per-thousand (CPM) pricing model.
- Sponsored Dot promos: And then the one-month-old Sponsored Dot promos are negotiated at a flat fee.
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