Daily Tech Snippet: Monday, December 21

• Amazon in talks to lease Boeing jets to launch air-cargo business: report: Amazon.com is negotiating to lease 20 Boeing Co (BA.N) 767 jets to start its own air-delivery service next month, seeking to avoid delays from third-party carriers, the Seattle Times reported, citing cargo-industry executives. Amazon has approached several cargo-aircraft lessors to line up the planes, the newspaper reported on Friday, citing a senior aircraft-leasing company executive familiar with matter.

• Alibaba Heads Into 2016 Struggling With Knock-Off Reputation: Cash-strapped Star Wars fans can pick up Darth Vader figurines and light sabers for as little as $4.59. Tom Brady jerseys go for about a 10th of those on the National Football League’s store. A pair of red Beats Solo headphones can be had for just $107 -- about half its official price. It’s bargains galore at Alibaba Group Holding Ltd.’s Taobao: the EBay-like bazaar where buyers meet up with sellers. Billionaire Chairman Jack Ma is struggling to shake the company’s reputation as a haven for cheap knock-offs and unauthorized merchandise, 21 months after calling counterfeits cancerous. He heads into 2016 after a bruising year that saw more than $50 billion wiped off its market value amid lawsuits and criticism from Chinese and U.S. regulators. Cleaning up its image next year is crucial to Alibaba’s goal of winning the trust of merchants and shoppers overseas, from where Jack Ma wants to get more than half the company’s revenue within a decade. A cooling Chinese economy makes that effort even more pressing. At home, JD.com Inc. is winning customers partly because it holds the inventory itself and sells directly to consumers, similar to Amazon, a business model easier to police and regulate, said Michelle Ma, an analyst with Bloomberg Intelligence. “By now, management should have eliminated this problem,” said Cyrus Mewawalla, managing director of London-based CM Research. “The fact that they haven’t is a worrying sign forinvestors.”

• Theranos Founder Faces a Test of Technology, and Reputation: Last year, as the deadly and highly contagious Ebola virus threatened to spread around the globe, Theranos, a Silicon Valley start-up, was scrambling to find a test that could quickly detect if a person was infected. This was exactly the sort of thing the company was supposed to do. Its fundamental promise was to revolutionize laboratory testing by offering hundreds of different blood tests that could be done through a simple finger stick for a fraction of the cost of typical lab blood work. More than that, Elizabeth Holmes, who started the company in 2003, had a higher-minded purpose. She also wanted to defeat epidemics. The company devoted significant resources to the Ebola effort. “We stopped everything for Ebola — for the world,” says Richard Kovacevich, the former chief executive of Wells Fargo, who joined Theranos as a director in 2013. And then, nothing. Even as other companies received approval from regulators, Theranos watched from the sidelines. “I have no doubt we would have” gotten the green light for the tests, Mr. Kovacevich said. But the crisis ebbed, and the company says getting approval for that test is no longer a priority. Now, after a surprise inspection last summer, the Food and Drug Administration is requiring that Theranos’s equipment and individual tests go through the regulatory process and get approval. This will determine whether its foundational technology is a reality — or, like that Ebola test, an unfulfilled grand promise. While Theranos says it has conducted millions of tests, largely through a partnership with Walgreens, the drugstore chain, no one from outside Theranos has ever verified the technology. Institutions whose names were often linked with Theranos, like the Cleveland Clinic, insist they have not yet had a chance to use the technology. It has struggled to forge business relationships with other potential partners, like Safeway.

• Twitter Stock Closes at an All-Time Low: Twitter stock fell 4 percent Thursday, finishing the session at $23.31, the lowest the stock has ever closed. Yahoo Finance lists the stock’s 52-week low at $21.01, but that was during intra-day trading back in August (the stock closed at $25.17 that day). The stock market was crummy in general on Thursday. But it has also been a tough quarter for Twitter, which has dropped 11 percent since Jack Dorsey was named CEO back in early October. Twitter announced last week that it would finally start showing ads to its logged-out audience, which created a nice stock spike, but it’s clear that investors are looking for more.

• Waze Could Be Google’s Ace in the Hole in a Self-Driving Car War With Uber: It’s 2025. You’re in a big city and have somewhere to be. Fire up an app and an autonomous car — with a driver at the wheel or maybe without one — picks you up. Odds are good the company behind that car will be Uber or Google. The two are set to vie for the reigning position as the transit service platform of the future. Uber has advantages — for one, its name is becoming the verb for ride-hailing, the way Google’s has for search. But Google has the mobile platform, the lead in self-driving tech and deeper pockets. It has another edge: Deep ties with local governments, critical players in making autonomous vehicles a reality. This proximity is thanks to Waze, the mapping startup Google bought in 2013, which has invested heavily in building data-sharing agreements with cities around the world. If autonomous cars are going to work, there needs to be tight coordination of transit data between governments and private companies. Before you can hail a self-driving car, there’ll likely need to be a host of things (designated lanes, re-zonings, ordinances) that let it drive itself. Then there is the planning to ensure they drive effectively. That’s why Google has cut data deals with its flagship mapping product, and why Uber is scrambling to build similar programs. Waze is, from what we can tell, ahead. In its program, called the Connected Citizens Program, Waze hands over info reported by its users, like accidents and road closures, to urban governments free of charge. It has cut deals with 51 cities worldwide; they get fresh data from the app’s users every two minutes. For cities, the program gives them timely, unprecedented data that helps manage traffic flows, safety and (ideally) costs. In Boston, a city not known for its sober traffic design, officials are using Waze data to measure the impact of their planning changes. “We heard that traffic improved anecdotally,” said Connor McKay, a data scientist for the city. “Now we can say that, quantitatively, traffic has improved.” In return, cities give Waze their own traffic data. (This is why you may see some Uber drivers using Waze to get around.) Accurate road information is critical to making self-driving cars work — hence, Uber hurriedly pouring its investor stockpile into a mapping operation. The ballooning ride-hailing startup has had less success currying favor with city officials. It has proved it can get its way in cities, but usually after some messy standoffs. This summer, Waze rolled out its first flirtation with Uber’s turf: A trial in Tel Aviv that lets Waze users pick up passengers along their commute routes. It has since expanded to a few suburbs around the city. A Waze rep would only share that the Google unit is “quite pleased with the results.” Waze also insists that its trial is not like Uber — drivers aren’t making money, and the program is framed as a way for cities to tackle congestion problems. It’s a key framing. When governments begin to approach autonomy, they are likely to turn to tech partners they know best.

• How Intelligent Lighting Is Ushering In The Internet Of Buildings:  The LED revolution is over. To no one’s surprise, LEDs have won. Solid-state lighting is changing how we light the world, successfully displacing traditional illumination sources across every part of the global lighting market. Over the next few years, billions of sockets will be in play. This transition has kicked off a new phase of LED adoption — the race to connect every socket. The stakes are high for consumers and vendors alike. A trifecta of qualities — ubiquity, network connectivity and access to power — make intelligent lights a perfect platform on which the promise of the Internet of Things can start to come to life. Behind the scenes, this race to own sockets is really a contest to see who will control the infrastructure of the IoT across our built environment. These intelligent, networked, sensor-laden lights of the near future will form the central nervous system of every smart building. Beyond simple illumination, this “Internet of Buildings” built on top of next-generation lighting systems will forever change the way we interact with the spaces in which we live. In your kids’ elementary school, biometric sensors will track students’ alertness, subtly shifting spectrum to automatically boost their focus any time it starts to wane. Around the corner at the grocery store, beacons embedded in connected fixtures will track every movement you (or your mobile phone) make — from produce to dairy — beaming coupons at you along the way. Even the lights around your home will be intelligent, learning from and responding to the steady stream of data generated by your wearable devices — using light to help de-stress you after a long day or to perk you up on a cold, dark winter morning. Consumer-facing tech giants — Apple, Google, Amazon — see residential lighting as a key step toward the connected home. Why settle for one or two thermostats or smart toasters when you can gather data from dozens of sensor-enabled lights scattered throughout every house and apartment? For networking companies — Cisco, Qualcomm and their ilk — intelligent lighting is an infrastructure play. Billions of connected lights will need new routing fabric, if only to handle the massive amount of new data traffic they will produce. Even the largest building management systems companies — Siemens, Honeywell, Schneider, Johnson Controls — see the threat posed to their core businesses in HVAC and physical security as the next generation of intelligent buildings are built on top of new lighting networks. Of course, the traditional lighting players — Acuity, Philips, GE — are deeply engaged in this shift, too. But their success is far from guaranteed. The land grab is on. Who will win?