Daily Tech Snippet: Wednesday, March 8

• Instacart Raises Funding Valuing Grocery Startup at $3.4 Billion: Online grocery delivery startup Instacart Inc. has raised a $400 million round of venture funding, said people familiar with the deal. With the additional capital, the San Francisco-based company’s valuation has risen to $3.4 billion, said the people, who asked not to be identified because the matter isn’t public. The investment was led by Sequoia Capital, which had led an earlier round, the people said. Instacart allows customers to shop through an app at local grocery stores. Orders are then picked off shelves and delivered by Instacart workers, who are a mix of part-time employees and independent contractors. Before the latest fundraising discussions, Instacart had been valued at $2 billion after a 2015 funding round. 

• Wrapify raises $3M from Avery Dennison to pay you to wrap your car in ads: Wrapify, the startup that will pay you to wrap your car with an advertisement, has raised $3 million in seed funding. As a refresher, the startup provides a two-sided marketplace that matches up drivers wanting to make some extra money with brands looking for a unique way to advertise. Eligible drivers will get their car wrap installed (and removed) for free, and on average are paid $450 a month for the duration of their campaign. The entire round of funding will come from Avery Dennison, the global manufacturer of adhesive materials. Interestingly, Avery Dennison is the manufacturer of the wraps that Wrapify uses on all of its cars. While the adhesive manufacturer has already provided Wrapify exclusive access to new adhesive wrap technology (wraps with fast installability and removability) that better fit the startup’s use case of short-term installations, being on the cap table should incentivize them to continue investing in wrap technology that will allow Wrapify to operate more efficiently.