Daily Tech Snippet: Tuesday, April 19

• Netflix’s Forecast for Growth Disappoints Wall Street: On Monday, Netflix announced that it expected to add just two million members outside the United States in the second quarter this year — less than the 3.5 million analysts had expected. The figure also represents a decrease from the 2.4 million members the streaming service added internationally in the same period the previous year. That cloudy forecast sent shares down more than 10 percent in after-hours trading, as Netflix has tied its future to its bold global push. The company has been pouring resources into its expanding its international footprint, telling investors that it would run at break-even profitability until the end of 2016 as it continued to roll out the service abroad and increased its investment in content. That uncertainty over the competitive landscape, as well as fears about growth prospects both inside and outside the United States, overshadowed the generally positive first-quarter financial results that Netflix announced on Monday. The company beat expectations for profit and revenue growth during the first quarter. Profits totaled $28 million, up 16 percent from the same period last year, and total revenues increased 24 percent to nearly $2 billion. Netflix added a record 6.7 million total streaming members during the first quarter, bringing its total to 81.5 million, with about 42 percent outside the United States. Netflix had forecast that it would reach nearly 80.9 million total paid members in the quarter. In the United States, Netflix surpassed its forecasts for subscriber growth during a period in which price increases went into effect for some customers. The company added 2.23 million subscribers in America during the quarter, bringing its paid membership in the country to 45.7 million. Outside the United States, Netflix also beat its expectations for growth, adding 4.5 million international streaming subscribers. The company said it was planning to spend more than $6 billion on programming in 2017, up from $5 billion this year.

• IBM reports worst revenue in 14 years, shares slide: IBM on Monday reported a 21 percent decline in net profit from continuing operations, to $2.3 billion in the first quarter that ended March 31. Its operating earnings per share fell 19 percent, to $2.35 a share, though that was above the average estimate of Wall Street analysts of $2.09 a share, as complied by Thomson Reuters. The company’s first-quarter revenue declined 5 percent, to $18.7 billion. But that was ahead of analysts’ consensus forecast of $18.29 billion. After adjusting for the impact of currency translation, revenue was down 2 percent. IBM shares fell about 5 percent in after-hours trading, a retreat from a recent uptrend for the stock. In the first three months of this year, IBM’s stock price had increased 17 percent. IBM delivered a quarterly performance that shows the steady headway it is making in new businesses led by cloud computing and data-analysis software, like its Watson artificial intelligence technology. But the company’s transformation remains very much a work in progress. The erosion of some of its hardware and software products continues to be a drag on growth and profits, overshadowing the gains in the new fields.

• LinkedIn built a new app for college kids - from which Lynda is missing: In an effort to lure more young people to its professional network, LinkedIn built a standalone app specifically for college students. The app helps students quickly create a profile (if they don’t already have one), find career paths and job postings that relate to their major, and connect with alumni who studied the same topic. The app is appropriately named “LinkedIn Students.” LinkedIn’s challenge is that its product is most useful once you already have a job. Or at least know a bunch of other people who do. Oftentimes, college students have neither, which makes the idea of creating a profile seem overwhelming, said Ada Yu, a product manager at LinkedIn. So LinkedIn is trying to appeal to young people with an app that’s less cumbersome than its flagship app. LinkedIn users can already do most of what the college app offers in LinkedIn’s main app; it’s just more simplified now. Two things worth noting: Lynda.com, the online library of classes LinkedIn bought for $1.5 billion last year, is noticeably missing from the app. It seems likely that LinkedIn will add online classes to the app at some point. LinkedIn can make money from this app. Once students scroll past the daily job and alumni recommendations, they get to an “extra credit” section which will include some branded content. LinkedIn will launch with branded content from J.P. Morgan. What LinkedIn will not do, however, is recommend career paths or job openings in exchange for cash. All suggested jobs will be based on LinkedIn’s algorithm, Yu said.

• China's Crowded Smartphone Market Heads for an Epic Shakeout: Smartphone sales in China exploded earlier this decade as incomes rose, prices for chips and displays plummeted, and carriers offered arrays of discounts. Shelves were flooded with hundreds of brands—from national heavyweights Huawei, Lenovo and Xiaomi to the smaller Dakele, Tecno Mobile and Gionee. Shipments more than doubled in each of the three years ending 2012, according to researcher Canalys. Xiaomi's valuation rocketed to $45 billion, and the phone maker started selling devices in India, the world’s fastest-growing major economy. Lenovo Group Ltd. spent $2.91 billion to acquire Motorola Mobility to help make it "a global player." In 2011, only four of the top 10 vendors in China were domestic. Last year, there were eight.  Now that wave has crested. Smartphones no longer are novelties in China, and most domestic brands target the mid- and low-price ranges, where buyers don't upgrade as frequently as those for high-end Apple and Samsung phones. China's herd of 300 phone makers may be halved in 12 months by competition, a sales plateau and economic growth that's the slowest in a quarter-century, according to executives and analysts. "The mobile-phone industry changed more quickly and brutally than expected," Dakele Chief Executive Officer Ding Xiuhong said on his Weibo messaging account. "As a startup, we couldn’t find more strategies and methods to break through."

• Don’t want your startup to fail? Arianna Huffington tells founders to go to bed: Sleep deprivation is the undoing of startup founders, according to Arianna Huffington. “There is this kind of founder myth that if you are a founder you can’t afford to get enough sleep,” she told me over the phone while catching a plane back to New York. “The truth is three-quarters of startups fail and if founders got more sleep they’d have a better chance of succeeding.” Wanting to get more sleep isn’t the problem for most of us. It’s fitting in the recommended seven to 9 hours of sleep with work, eating, exercise, relationships and a social life – and on top of that founders need to spend a lot of time growing their fledgling company. The advice is obvious – no caffeine after 2 pm and keep your bedroom dark and quiet – but like exercise and eating right, a lot of us probably don’t do it anyway. And sacrifices will be made – no tech in the bedroom and you might not get through all of those critically acclaimed Netflix dramas – Arianna tells me she’s only seen one episode of House of Cards because sleep is the priority. But then, maybe you’ll think clearly and your startup won’t fail.

• Media Websites Battle Faltering Ad Revenue and Traffic:  This month, Mashable, a site that had just raised $15 million, laid off 30 people. Salon, a web publishing pioneer, announced a new round of budget cuts and layoffs. And BuzzFeed, which has been held up as a success story, was forced to bat back questions about its revenue — but not before founders at other start-up media companies received calls from anxious investors. “It is a very dangerous time,” said Om Malik, an investor at True Ventures whose tech news site, Gigaom, collapsed suddenly in 2015, portending the flurry of contractions. The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth. Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here. It is a systemic change that is leaving many publishers unsure of how they will make money. “With each turn of the screw, people began to realize, viscerally, that this is what it feels like to not be in control of your destiny,” said Scott Rosenberg, a co-founder of Salon who left the company in 2007. Audiences drove the change, preferring to refresh their social feeds and apps instead of visiting website home pages. As social networks grew, visits to websites in some ways became unnecessary detours, leading to the weakened traffic numbers for news sites. Sales staffs at media companies struggled to explain to clients why they should buy ads for a fragmented audience rather than go to robust social networks instead.