Daily Tech Snippet: Friday, August 5

• Meet the China ‘whisperers’ who get the big deals done in Silicon Valley: When Uber chief executive Travis Kalanick wanted advice about whom to hire to run his ride-hailing business in China, he asked Carmen Chang, a longtime Silicon Valley lawyer and investor who had helped a previous generation of tech companies navigate that murky territory. When Uber sold its China business to its rival Didi this week, Chang was a trusted confidante.When Lyft, Uber’s smaller rival, needed an entree into China, the company’s president turned to another Silicon Valley insider who shuttles between worlds. The introduction from Connie Chan, a partner at the venture capital firm Andreessen Horowitz, to China’s largest ride-hailing company led to a $100 million investment and partnership. Behind the scenes of an unprecedented flood of capital from China into Silicon Valley over the past two years is an elite network of brokers. These brokers do more than deal-making; they play anthropologist and cultural translator -- from coaching startup founders about the culturally appropriate place to sit at a conference room table in China to breaking down how emojis are used in Chinese apps. Their acumen is growing more valuable, entrepreneurs say, as they navigate a cast of hard-to-parse characters with alluring deep pockets and promises of big business opportunities overseas. “She is the whisperer between China and Silicon Valley,” said Matthew Prince, chief executive of Cloudflare, a web security startup, of Chang. Last year, Chang helped Prince -- whose company had given up on China in 2011 -- clinch a partnership with Baidu, China’s search giant. “There’s very few that really understand both sides.” Chang, who was born in Nanjing, China, came to the States to seek a doctorate in Modern Chinese History. She got pulled into tech industry after graduating from Stanford Law School in the early 1990s, when she got a job as an associate at Wilson Sonsini Goodrich & Rosati, the Silicon Valley firm known for its ties to the clubby venture capitalists on Sand Hill Road. One of her early clients was Masayoshi Son, the billionaire Japanese investor who founded the Japanese telcommunications giant Softbank. At the time, she said, senior management at the firm had never been to Asia, and Son “wasn’t considered important enough” to be represented by a general partner. “So he got an associate,” she says.

• Snapchat Used to Spook Advertisers. Not Anymore. When Snapchat opened itself up to advertisers more than a year ago, many initially griped that the company needed to lower its ad prices. Some were mystified about how to reach the right audience with the ads, since Snapchat did not provide traditional ad-targeting tools. Most of all, brands wondered how Snapchat could be effective when the ads — like Snapchat messages — disappeared. In the last 15 months, Snapchat has moved to respond. It introduced new ad formats. It dangled its attractive user base — the service now claims 150 million daily users, including nearly half the country’s population from ages 18 to 34 — to lure advertisers. Most important, Snapchat has persuaded brands like Tiffany & Company, Kraft Foods and Burger King that its ads let them interact playfully with this young audience.Now Snapchat faces the challenge of keeping up its nascent ad business as its early success raises the competitive hackles of rivals. On Tuesday, Instagram, the photo-sharing app owned by Facebook, introduced a near carbon copy of a Snapchat photo and video service known as Stories. A lot is riding on Snapchat’s building up its ad business. The company, which Mr. Spiegel helped found in 2011 and is now based in the Venice Beach neighborhood of Los Angeles, needs to justify a valuation of about $19 billion that its investors have placed on it. The company also faces sky-high revenue expectations; the investment bank Jefferies recently projected that Snapchat’s revenue would grow to $1 billion next year from more than $350 million this year.Mr. Khan’s biggest job was to explain why Snapchat’s unusual platform was better for advertisers. The task was thorny because Snapchat is a messaging, sharing and broadcast service where most content disappears. Companies had few comparable apps to judge Snapchat against. The potential became clearer after brands started experimenting with Snapchat’s geofilters, a tool that adds custom stickers, a type of colorful icon, to the app when people enter a certain geographic area, and lenses, which are whimsical images that transform someone’s face in the app.

• Facebook's News Feed to show fewer 'clickbait' headlines: Facebook's News Feed will show fewer "clickbait" headlines over the next few weeks, the company announced Thursday, as it seeks to establish itself as the prime web destination for news and social updates. The company receives thousands of complaints a day about clickbait, headlines that intentionally withhold information or mislead users to get people to click on them, Adam Mosseri, vice president of product management for News Feed, said in an interview. In an effort to eliminate clickbait from the site, Facebook created a system that identifies and classifies such headlines. It can then determine which pages or web domains post large amounts of clickbait and rank them lower in News Feed. Facebook routinely updates its algorithm for News Feed, the place most people see postings on the site, to show users what they are most interested in and encourage them to spend even more time on the site. The system looks for commonly used phrases in clickbait headlines, similar to how filters for email spam work, Facebook said in a blog post. It categorized tens of thousands of headlines as clickbait by looking for headlines that intentionally withheld information and those that exaggerated the content of an article. News Feed, a team of about 200 people, uses a similar classification system to determine what it should show each user, Mosseri said.

• Amazon adds several new devices to its Dash Replenishment auto ordering service: At the beginning of the year, Amazon flipped the switch on Dash Replenishment, a service aimed at bringing the instant reordering of its devoted product buttons directly to connected devices. The idea being that you don’t have to, say, order ink for your printer or batteries for your smart lock — the devices will do it for you. The retail giant has already announced a slew of different partners for the program, including Brother Printers, the Gmate SMART blood glucose monitor and a GE washing machine, all of which went live in the first round. Today the company announced a number of new additions. The highest profile of the additions is GE, which will be extending its involvement to driers and dishwashers, which will be updated to order fabric softener and dishwasher detergent, respectively, when supplies start to dwindle. Neato joins the list as well, bringing the Wi-Fi-connected robot to the service to order replacement filters and brushes, while Petcube’s Kickstarter-supported Bites camera will be able to order pet food. Also on the list are the Behmore Connected coffee brewer, Simplehuman trashcan and SmartThings platform. Even The Hershey Company has been added to the stable with an unnamed device. That should be interesting.

• LinkedIn Results Beat Expectations Ahead of Microsoft Deal: LinkedIn Corp. reported earnings and revenue that were higher than analysts expected, after the company negotiated a $26.2 billion sale to Microsoft Corp. LinkedIn said second-quarter revenue was $933 million, up 31 percent from a year earlier. The average analyst estimate was $899 million. Earnings, excluding some items, were $1.13 cents per share in the second quarter, compared with analysts’ projection of 78 cents. This may be LinkedIn’s last earnings report as an independent company, before it joins Microsoft in one of the largest technology industry deals on record. 

• As Chinese hacking abates, FireEye plans layoffs, cuts forecasts; shares plunge: Cyber security firm FireEye Inc said on Thursday it planned to lay off 300 to 400 of its 3,400 workers as it announced quarterly sales below its own forecast, due to a slowdown in demand for its services helping businesses respond to hacking attacks. FireEye's shares were down 16.2 percent at $14.02 in extended trading.Chief Executive Kevin Mandia said the company is now responding more frequently to financially driven cyber criminals, who engage in crimes such as ransomware, which are relatively simple to clean up. "The size and scope have changed. The whole remediation was more complex" when the company was responding to large numbers of state-sponsored hacks from China, he said. FireEye cut its full-year revenue forecast to $716 million-$728 million from $780 million-$810 million.Executives blamed much of the trouble on a slowdown in its services business, including its high-profile Mandiant forensics unit that helps organizations respond to cyber attacks. That division's revenue rose just 2 percent in the second quarter, compared to a 40 percent increase in the first quarter. Its total number of engagements rose, but average revenue from each one fell dramatically because work performed was less extensive. Mandia said that was due to a shift away from previous years where there were large numbers of state-sponsored espionage hackers from China attacking customers in the United States. FireEye and other cyber security firms said in June that cyber espionage attacks from China appeared to have dropped this year as the Chinese government made good on a pledge with the United States to stop supporting the digital theft of U.S. trade secrets.

• Zynga plummets 9% in after-hours trading: Social game developer Zynga tumbled 9 percent in after-hours trading following the second quarter 2016 earnings announcement after the bell today. The company reported a net loss of $4.4 million, while still beating analysts’ expectations in terms of revenue.For the second quarter ended June 30, the San Francisco-based maker of FarmVille and Words with Friends posted revenue of $181.7 million and non-GAAP net earnings came in at $0. 

• Grand Theft Auto' publisher Take-Two's revenue jumps 13 percent: Videogame publisher Take-Two Interactive Software Inc reported a 13 percent rise in revenue, helped by strong sales of its "Grand Theft Auto V" and "NBA 2K16" titles. Take-Two, like its rivals, has also benefited from a shift by players downloading digital copies of its videogames – which generate higher margins – rather than buying physical game discs. Take Two's net revenue rose to $311.55 million in the first quarter ended June 30 from $257.30 million a year earlier. Digital downloads accounted for about 55 percent of revenue in the quarter. Net loss narrowed to $38.57 million, or 46 cents per share, from $67.02 million, or 81 cents per share.

• Activision revenue surges on "Overwatch" launch, "Candy Crush" deal: Activision Blizzard Inc reported a 50.4 percent surge in quarterly revenue on Thursday, propelled by the popularity of the newly-launched "Overwatch" game and the boost from the acquisition of "Candy Crush" maker King Digital. Activision's total adjusted revenue, which excludes deferred revenue and related costs, rose to $1.57 billion in the second quarter ended June 30 from $1.04 billion a year earlier.The company's shares were up 1.4 percent at $41.40 in extended trading. Activision, best known for its "Call of Duty" and "World of Warcraft" games, released "Overwatch" on May 24 to rave reviews. The multi-player futuristic game now has more than 15 million players and has generated about $500 million in revenue to date, excluding deferrals, the company said. The company's net income dropped 40 percent to $127 million, or 17 cents per share, mainly due to costs associated with the near $6 billion acquisition of King Digital in February.