Daily Tech Snippet: Thursday, February 9

• Pinterest users can now jump to other products within an image: The company today said it’s launching a new feature that allows users to find and jump to additional products within a photo they’re currently viewing. So, for example, if a search for a jacket brings up an image of someone wearing that jacket, Pinterest will also identify other products like the jeans and shoes they’re wearing. That means that if a business is trying to show off their products, users will have yet another way to jump to similar products they’re showing on Pinterest. All this is a result of the company’s major investments in image search. Pinterest has largely built a name for itself because of its strong image search capabilities, and that thus far has been its selling point for advertisers. While companies like Google can capture the intent of a user directly searching for a product, Pinterest also taps into moments where potential customers are just meandering around and might stumble onto a product they may later buy. The act of saving that can also signal an intent to advertisers for a purchase, which is yet another touchpoint for those marketers to convert them into a sale.

• Intel uses White House Oval Office for splash on Arizona factory: Intel Corp chose the White House Oval Office as its backdrop to announce a $7 billion investment in a previously shelved Arizona factory, which it said would create 3,000 jobs when it is up and running. Intel Chief Executive Officer Brian Krzanich told reporters about the investment while standing behind President Donald Trump. Trump told reporters Krzanich called him a few weeks ago to say he wanted to meet to make a big announcement. Krzanich said he made the announcement at the White House as a sign of support for the "tax and regulatory policies that we see the administration pushing forward."