Daily Tech Snippet: Thursday, June 25

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• Driven by smart acquisitions, Facebook stock at all-time high; Company valued at ~$250 billion : Facebook set an all-time high today, closing at $88.86 per share, valuing the company at just under $250 billion. However, what’s most interesting in the Facebook bump isn’t the simple fact that it is now worth more — shares and markets gyrate. Instead, it’s the reasons why analysts are more bullish that are notable: Piper cited the Oculus Rift headset as a coming revenue source, while RBC gave the top line potential of Instagram as key to Facebook’s value. Translating those points slightly, it seems that investors are taking into account the revenue side of Facebook’s past purchases, and are adjusting their expectations higher as those acquisitions mature into income streams. That concept underscores how well the social company has done its recent acquisitions.


• How Beacons Are Helping People Network at Cannes, As Festival Tests the Technology for a Second Year: The Cannes Lions festival is testing out beacon technology in the official Cannes Lions app for the second year in row, upping the number of location-based devices set up around venues from fewer than 10 last year to 100. The Around Me section of the app employs location-based targeting to find people who have check into venues. Festival goers can also see which sessions are the buzziest. On top of the geo-targeting, the app crawls LinkedIn profiles to connect online connections offline. And as many ad executives know from cold LinkedIn pitches, that often means meeting someone in real life for the first time. The app sends out mass push notifications to everyone about schedule changes and information about the event. If the beacons detect that someone has stayed in a session for 15 minutes or more, the app will automatically save the session as a favorite. The liked panels then serve as a virtual icebreaker for attendees to find common interests.


• What Online Retailers Should Know About Amazon Business: Amazon Business has replaced AmazonSupply. Amazon Business features a simplified layout with fewer ads and includes products suitable for business purchase. Plus, unlike AmazonSupply, third-party sellers are invited to join Amazon Business. Sellers must be approved to sell on Amazon Business. There are 45 active professional categories within this new marketplace umbrella. To be accepted on Amazon Business, you must meet a sales minimum and have an acceptable seller rating to demonstrate a high level of customer satisfaction. Once approved, you’ll need to set up a Business profile. You’ll then be able to use special features like business-only pricing, quantity-based pricing and more. Buyers must be approved to buy on Amazon Business. To get a buying account on Amazon Business, shoppers need to create a new account and register tax information. Once done, they can add buyers and share payment and shipping information. Amazon Business supports business credentials. Credentials include “ISO 9001 certified,” “Minority Owned” and other quality, sourcing and social responsibility goals.


• The Internet of Things Has Vast Economic Potential, McKinsey Report Says: A study by the McKinsey Global Institute predicts that the Internet of things, a term for sensor-laden machines connected to the web, will in the year 2025 create between nearly $4 trillion to $11 trillion in economic benefits globally. That includes profits to device-makers, efficiencies, new businesses and savings to consumers from better-run products. It is difficult to measure the current economic benefit though, because most people now working with the technology are still in the early investment phase. The biggest gains will be made by companies that figure out how to adapt to the new technology, the report said. On an oil-drilling platform, for example, this might mean knowing by the temperature or chemical changes in a pump that something may have happened upstream, away from the pump. In managing city traffic, this could mean learning how to correctly balance information from cars, roads and traffic lights. “This puts a premium on predicting incidents based on data from a multitude of sources,” said Michael Chui, one of the report’s authors. But it will be a challenge for companies to find ways to both organize and take advantage of that information.


• Dropbox Is Struggling and Competitors Are Catching Up: Dropbox made itself a household name by giving away cloud storage. The eight-year-old company, valued at $10 billion, had 300 million registered users a year ago; now it’s got 400 million. Its two-year-old effort to make money from business users has been less impressive. While Dropbox led the $904 million global market for business file-sharing last year with about a 24 percent share, No.?2 Box and No.?3 Microsoft each took about 21 percent and doubled their slice of the pie, growing almost twice as fast, according to researcher IDC.


• Now you can use Facebook Messenger without Facebook: Are you one of the 1.44 billion people who use Facebook? Then this post isn't for you. The company made an announcement Wednesday for those other folks -- the Facebook holdouts who are probably tired of being pestered by their friends to give in and sign up already. Now they can talk to their friends on Facebook without having to open account, via Messenger. The option is limited, for now, to people in the United States, Canada, Peru and Venezuela. But non-Facebook users in those countries can use all of the Messenger features, including group and multimedia messaging, by simply signing up for a Messenger account. "With this update, more people can enjoy all the features that are available on Messenger – including photos, videos, group chats, voice and video calling, stickers and more," the company said in an official blog post. "All you need is a phone number."Communication, generally, has become a bigger focus for Facebook, which is attempting to to build a family of social apps that extends beyond its core social network. Giving Messenger a larger potential install base is an easy way for Facebook to continue that spread, although its growth shouldn't worry WhatsApp users. Facebook chief executive Mark Zuckerberg has made clear that he has no plans to merge the two services any time soon.