Daily Tech Snippet: March 30

• Beijing Seeks to Tighten Reins on Websites in China: China’s government said on Monday that it would take steps to more strictly manage websites in the country, its latest push to set boundaries in the wider Internet. A draft law posted by one of China’s technology regulators said that websites in the country would have to register domain names with local service providers and with the authorities. It was not clear whether the rule would apply to all websites or only to those hosted on servers in China. Chinese laws can be haphazardly enforced and are usually vague, and because the new rule is only a draft, analysts said they expected the regulator, the Chinese Ministry of Industry and Information Technology, to specify later to whom the law would apply. If the rule applies to all websites, it will have major implications and will effectively cut China out of the global Internet. By creating a domestic registry for websites, the rule would create a system of censorship in which only websites that have specifically registered with the Chinese government would be reachable from within the country. If the law applies only to sites hosted in China, it would still represent a consolidation of power by Beijing. Forcing registration with Chinese entities is likely to create a new boom in domain-name service registrars. At the moment, Alibaba operates China’s primary domain-name service provider, called Wan Wang. The new rule would also enable the Chinese government to keep closer tabs on the real identities of website operators. It would also help Beijing assemble a registry of important websites if China wants to break away from the global registry that unifies the Internet, Mr. Creemers said. The new rules are the latest in a string of measures taken by the Chinese government under President Xi Jinping to assert control over the Internet. This year, regulators created rules to block foreign companies from publishing online content in China without the government’s consent. Regulators also shut down the social media accounts of the sharp-tongued tycoon Ren Zhiqiang.

• Google Fiber is officially adding phone service for $10 a month: Many people can already buy TV and Internet service from Google Fiber. Now, the company that brought gigabit speeds to Austin and Kansas City is moving deeper into the telecom industry by offering its own bundled telephone service. For $10 a month, Google Fiber customers soon will be able to buy an add-on known as Fiber Phone — a service that, according to a company blog post, appears to mimic much of the functionality of Google Voice. Voicemail on Fiber Phone can be automatically transcribed and sent to your email. You'll get unlimited domestic calling, as well as international calls at Google Voice's rates. And you'll have access to one phone number that can be set up to ring all of your phones — whether landline or mobile. A series of leaked emails in January first uncovered Google Fiber's plans to move into phone service. But now the decision is official: Fiber Phone will roll out gradually across all of the company's existing markets. The company declined to name the initial launch markets, saying those details will come later. The service comes with a little black box that sits beside your home phone. It has both ethernet and phone jacks, and will work with most handsets except for old rotary phones, according to Kelly Mason, a company spokesperson. Google Fiber's effort to draw in phone customers highlights how the company is becoming more like traditional service providers even as many telecom companies are looking to become more like Internet content firms. Even providers of cellphone service have been shifting their focus away from voice and toward the more lucrative provision of mobile data. Reports this week suggest T-Mobile may soon unveil new phone plan options that eliminate voice service entirely to give you a bigger bucket of data. Fiber Phone fits within these trends in that it would help customers add some cloud-based functionality to their home phones. But it's not immediately clear why consumers would pick Fiber Phone over Google Voice. The two services share many of the same features, but Fiber Phone carries a subscription cost and requires an at-home installation that you don't need with Google Voice. In this respect, Google Voice might be considered a "better" service.

• Instagram’s New Algorithm Means the Free Ride May Be Over for Brands: Instagram is testing a new algorithm, which means the company is (or soon will be) choosing which posts users see in their feed and in what order. That could be a good thing for users. It means that, if the algorithm works, you should see the best photos and videos every time you open the app. For brands, though, especially those that rely on the app to reach their customers for free, the algorithm news is less than stellar. Influencers are getting nervous too. That’s because an algorithm gives Instagram control over what you see, but also what you don’t see. The fear among some brands is that the new Instagram algorithm will relegate their posts to the sidelines. What happened with Facebook is this: It originally encouraged brands and businesses to build followings for their Pages, and even offered ad units specifically intended to acquire more “fans.” The idea was that more followers meant more people would see the company’s posts in their feed, so brands paid willingly to acquire them. Then Facebook slowly pulled the rug. Little by little it changed its algorithm until posts from brand Pages were seen by just a fraction of users who followed the Page. In 2012, Facebook announced organic posts only reached 16 percent of a Page’s fans, and encouraged brands to pay to sponsor their posts instead. Brands are bracing for a similar change with Instagram.

• No One Wants to Be ‘the Next Square’ Anymore: Makers of once-prominent credit card readers are retrenching or outright folding after Square’s disappointing IPO. A year ago, being known as the “Square of Canada” was a badge of honor. Payfirma Corp.’s smartphone-compatible credit card readers were in high demand, and local investors supplied the Vancouver startup with $13 million in funding. Like Jack Dorsey, the chief executive officer of Square Inc. (and Twitter Inc.), Payfirma CEO Michael Gokturk said he was aiming for “hypergrowth.” Gokturk doubled his staff to 80, including a chief operating officer formerly of Intuit Inc., and started talking about an initial public offering. But by November, being the “Square of” anywhere suddenly wasn’t such a hot title. That month, Square sold shares in an IPO that valued the company at about $2.9 billion, less than half its private valuation from a year earlier. In the runup to the IPO, analysts began questioning whether the card-reader maker should really be priced like a high-flying tech company. Its stock price is hovering around $13, right where it was after its first day of trading. “Now that they started going through the rigors of a public market, you can see that their market is actually quite limited,” said Gil Luria, an analyst at Wedbush Securities. “It’s going to be much harder going forward for companies that try to emulate their model to raise capital.” 

• Snapchat Adds Voice, Video Calling to Mobile Messaging App:  Snapchat, operator of a popular social-messaging app, released an update that steps up competition with Facebook Inc., owner of rival mobile communication services Messenger, Instagram and WhatsApp. Los Angeles-based Snapchat bolstered its chat function with multimedia features including voice and video calling and digital stickers. Called Chat 2.0, the feature emulates "face-to-face communication," while making it easier to switch between video chatting, texting and calling, Snapchat said Tuesday in a blog post. WhatsApp introduced voice calls last year, but users are still waiting for video calling. Facebook’s Messenger communications app added this video capability in April. Last week, Fortune reported Snapchat acquired Bitstrips, a Toronto-based maker of personalized avatars or "bitmojis." Snapchat declined to comment on the acquisition, which Fortune said was worth about $100 million. The deal suggests Snapchat will make its stickers more customizable in the future.

• Spotify Expected to Sign $1 Billion Financing Deal: Spotify is about to close on a $1 billion deal that would double the amount of financing the music-streaming company has raised since its founding a decade ago, people briefed on the matter said Tuesday. The money comes in the form of convertible debt, which allows Spotify’s investors to change their securities into equity at a future date, said the people, who spoke on the condition of anonymity because the deal was not yet public. By using convertible debt, Spotify obtains the funds, without needing to change its valuation. The terms of the debt, however, may put pressure on the company to go public sooner. The company had an equity value of $8.4 billion last year. Funds associated with the private equity firm TPG as well as the investment firm Dragoneer put in $750 million of the $1 billion, with the rest coming from other institutional investors, the people said. The transaction, which was placed by Goldman Sachs, is expected to close on Friday, they said. The terms give the investors the ability to convert to equity at a discount to an initial public offering price, two of the people briefed on the matter said. The discount increases if Spotify waits longer than a year to do so, they said. The coupon payment on the debt would also continue to rise over time, the people said. The deal is similar to the one that Goldman Sachs arranged for Uber in January 2015. The ride-hailing company raised $1.6 billion in convertible debt. Should the company not go public within a certain time, the interest rate on those securities would climb. TPG Special Situations Partners, an $18 billion fund within TPG that does transactions other than leveraged buyouts, participated in the deal, as did TPG Growth, which has invested in other start-ups like Uber and Airbnb. Spotify may use the funds for acquisitions, investments and international expansion, the people said.