Daily Tech Snippet: Wednesday, August 31

• EU hits Apple with $14.5 billion Irish tax demand: The European Commission ordered Apple Inc to pay Ireland unpaid taxes of up to 13 billion euros ($14.5 billion) on Tuesday as it ruled the firm had received illegal state aid. Apple and Dublin said the U.S. company's tax treatment was in line with Irish and European Union law and they would appeal the ruling, which is part of a drive against what the EU says are sweetheart tax deals that usually smaller states in the bloc offer multinational companies to lure jobs and investment. Analysts said the size of the claim underlined the Commission's aggressive stance, but since each case involves different circumstances and tax rules, lawyers said it was hard to see if further big claims were any more or less likely. Apple, which had more than $200 billion in cash and readily marketable securities at the end of June, is likely to see the case drag out for years in EU and possibly Irish courts. Apple warned investors in a July regulatory filing that the Commission's investigation could lead to "material" liability for further tax payments, but that it could not estimate the impact. On Tuesday the company said it expects to place "some amount of cash" in an escrow account. Tax experts say the European Commission faces a tough battle to convince courts to back up its stand. While the EU has found that certain tax regulations are anti-competitive, it has never before ruled whether countries have applied tax regulations fairly in the way it has with Apple, Starbucks and others. As a result, some lawyers and accountants said they doubted Apple would end up paying back any tax.

• Twitter is finally paying its best users to create videos: Twitter wants the kind of video creators YouTube has — and the massive audiences that come with them. To make this dream a reality, the company is pulling a page from YouTube’s playbook: It’s going to sell ads alongside creator videos and share that ad revenue with the people making the content. And Twitter is offering very appealing terms. Unlike YouTube, which gives 55 percent of the money to creators and keeps 45 percent, Twitter is using the same revenue split it already offers other Amplify video partners, like the NFL: 70 percent to the content creator and 30 percent back to Twitter, according to a person familiar with the arrangement. Of course, Twitter needs to offer an appealing revenue split like this. It’s nowhere close to the video destination YouTube and even Facebook have become, and it’s late to the game when it comes to paying creators. The network’s high-profile stars have wanted a revenue split for some time — it’s been a point of contention for the company’s stable of “Vine stars,” many of whom have left for places like YouTube where their videos actually make money.

• A few dozen Nest Labs employees just headed to Google; here’s why: Nest Labs, the maker of smart thermostats and smoke detectors, is parting ways with a few dozen employees who work on its Internet of Things platform. According to a Fortunereport that we’ve independently confirmed, those employees are joining Google per a restructuring. Both companies are subsidiaries of parent company Alphabet. The move would seem to make sense. Like Nest, Google has delved into the business of the connected home, including with its OnHub wireless router and Google Home, a portable speaker that’s powered by voice assistance technology and will take direct aim at Amazon’s popular Echo product once it ships later this year. Nest’s thermometers and cameras promise to communicate with Google Home. Nest employs roughly 1,000 people, including in engineering, product marketing and product management. Though its platform team was responsible for building out Nest’s APIs (so Nest products can communicate with other devices), as well as Nest’s Weave protocol (which allows Nest devices to communicate with each other), Nest will continue to build and develop software around its app, site and other services.