Daily Tech Snippet: Friday, March 4th

• Amazon Introduces 2 Alexa Voice-Controlled Devices: Amazon’s Alexa is gaining new powers, and a couple of new looks, too. Amazon, the Internet retailer, on Thursday announced two new siblings for the Echo, the voice-controlled household assistant that people address as “Alexa” and that became a surprise hit for the company last year. One new product, Amazon Tap, is a slimmer, shorter, portable version of the Echo. Rather than requiring an electrical wall connection, the Tap runs off a rechargeable battery. It connects with phones and the Internet through Bluetooth and Wi-Fi. The Tap acts as an ordinary wireless speaker for a phone, but it also provides Alexa on the go. People can ask about weather and traffic, ask for the news, tell it to play a song from a streaming service, or do any one of dozens of other tasks. The device, which will begin shipping at the end of the month, will sell for about $130. Amazon also announced the Echo Dot, essentially an Echo without that device’s powerful speaker. The Dot, which will sell for about $90, looks like a hockey puck, and is meant to provide Alexa’s voice functions for existing speaker systems. The Dot connects to those speakers either through a wire or over Bluetooth; after that, it functions as another Echo. Dot shipments also willbegin at the end of March. Sales will initially be limited to people who already own an Echo or one of Amazon’s Fire TV devices — a Dot buyer will have to ask Alexa to order one. The new devices suggest that Amazon has an expansive vision for the Echo, which looked like an experiment for the company when it was introduced in late 2014. The company has not provided sales data for the device, but it has said that sales exceeded its expectations and that customer reviews are rhapsodic. Amazon appears to have increased investment in the device — it keeps adding new features and capabilities to Alexa, and this year it ran Super Bowl ads about the gadget.

• EBay Banks on Bar Codes for a Comeback: Hoping to outgrow its image as a glorified garage sale and move up in Google searches, EBay is turning to technology developed 70 years ago: the bar code. The machine-readable symbol that keeps supermarket lines moving is helping EBay manage vast amounts of data associated with the 6 billion products—from smartphones to video games, handbags to tires—listed at the online marketplace each year. Merchants will be able to enter a full description of a sales item by using a smartphone camera to scan its Universal Product Code. EBay reads the scan and automatically lists the item’s specifications. Before, every detail, including brand, model, and dimensions, was entered manually. UPCs are a central part of what EBay calls its “structured data initiative,” started in June, to organize items into a catalog that shoppers can easily search using filters such as price, features, and condition. The switch started with auto parts and accessories, one of EBay’s fastest-growing categories. The UPC is also used to call up consumer reviews and product images, which create a degree of permanence on EBay that search engines will reward with better placement. EBay says the code provides a sufficient baseline of information because 80 percent of all products sold there are new. A key goal is to standardize the amount and type of information that merchants list. The initiative will eventually expand to most items on the site.So far, some merchants like the change. Quick Ship Electronics, which sells consumer devices on EBay, had some desktop computers and laptops languishing in its inventory. Once the company entered the UPCs on EBay’s catalog, the items sold within days, CEO Jordan Insley says. 

• HP Enterprise's revenue, profit beat estimates: Hewlett Packard Enterprise Co, which houses former Hewlett-Packard Co's corporate hardware and services division, reported better-than-expected quarterly revenue and profit, helped by strength in its hardware business. Hewlett Packard Enterprise's (HPE) shares were up 6.4 percent at $14.47 in extended trading on Thursday. Revenue in HPE's enterprise group business, from which it derives more than half of its total revenue, rose about 1 percent to $7.1 billion in the first quarter ended Jan. 31, from a year earlier. The company's revenue fell to $12.72 billion from $13.05 billion. 

• Apple supplier Broadcom to slash 1,900 jobs globally: Chipmaker Broadcom Ltd, the company created following the merger of Avago and Broadcom, said it would cut about 1,900 jobs globally across its businesses. Shares of Broadcom, which also supplies to Apple Inc, were up 8 percent at $148.20 in extended trading on Thursday. The company said it expects to take charges of about $650 million related to the job cuts through 2018.  Avago completed its $37 billion deal for Broadcom last month. Revenue for the legacy Avago business fell 4 percent to $1.77 billion in the three months ended January 31.

• Snapchat Raises $175 Million From Fidelity at Flat $16 Billion Valuation: Snapchat has raised $175 million in new venture funding from Fidelity at the same $16 billion valuation it raised at back in May, according to a source familiar with the deal. That means Snapchat has now raised around $1.4 billion in total. The Wall Street Journalfirst reported the new funding. A flat valuation isn’t usually a great sign, but the raise comes at a time when lots of tech companies — including Jawbone and Foursquare — are raising down rounds, or taking money at a lower valuation than their last fundraising. In that vein, this investment doesn’t look bad.

• Facebook Messenger adds music, starting with Spotify song sharing: First came the Transportation hub with Uber, and now Facebook Messenger is launching “its very first music integration” with Spotify. Inside the Messenger “More” section in chat threads, all iOS and Android users will now find a Spotify option. Tap it and they’ll be shuttled into Spotify’s app where they can “Search for something to share.” Once they select a song, artist or playlist, they’ll be popped back to Messenger with the option to share the photo of the cover artwork. When a friend taps that photo, they’ll be bounced over to Spotify to listen.If Messenger can become a richer social layer connecting Spotify users, it could inspire deep conversations about music, boosting its engagement. That generates platform lock-in and potential monetization opportunities for Facebook. And for Spotify, Messenger will provide virality that could help it fend off Apple Music and convince more non-streamers of its value.